Hump day

Amazing day today! First we started with a selfie or I would say groupie with our first lecturer Cormac Walsh. He told us very interesting stuff about startups, we discussed that the two currently trendy areas are SaaS and consumer markets, how we should have personal and financial freedom when we are starting a business, how we shouldn’t hire friends and so on. He stressed that the team and the idea have to be equally good and you have to be very stubborn in order to succeed.

If you are in the right stage of your life, do it.

The marketing presentation by Jesse Sandqvist was also cool, telling us how mass markets are turning into a mass of niches, and B2C is going C2B. We discussed the factor of loyalty, which nowadays turns out to be the most important thing you want to achieve and how nobody wants a price-driven costumers. For startups, it turns out that the most effective marketing is to use your own media – packages, social media, mailing lists, etc.In the end we discussed the trendy topic of marketing automation and how hard it is to interact with customers’ different systems.

The last presentation, and for me the most important one was about User Experience by Mikko Nurmi. He covered the lifecycle of Service Design that creates or improves existing services by making them more useful, usable and efficient for everyone – consumers, businesses, organizations. 

Afterwards the fun part begun! We realized that Berkay and Francesco have the same bags.


Afterwards, we had to finish our presentation and we were working on our report so we can complete it before leaving Helsinki on Friday. We had to pick photos for our team sheet. Turned out that this is a very hard task for some of us 😀 (I won’t mention names). We also discovered that we have a secret karaoke singer among us and we are waiting for his performance! 😀 Outside was raining anyway so we did our best but we had to continue in the hotel lobby after the dinner with the guys from Oulu’s summer school of Future Cloud that arrived today. We socialized a bit and we practiced our presentation afterwards. Tomorrow is the big day, no doubt we will be the best team! 😀


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