Assignment 1 – Business modelling

Instructions for the 1st assignment

  • Based on the business case presentation, describe the company’s business model by visualizing it using the Business Model Canvas.
  • Watch this video to see an example of how the BM canvas is used to describe the business model of e.g. a company like Nespresso.
  • You can download a blank business model canvas for your visualization, e.g. from here, here or here .
  • You may choose any tool/office suite to draw on the canvas, but we suggest simply using PowerPoint or Openoffice.

Feel free to contact out course team with questions at any time by sending an email to:


Returning the assignment:


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