Today was quite a busy day so far; we started with presentation from @Cormac Walsh who is an entrepreneur himself. The talk was very interesting as he shared some of his experience in founding new innovative startups and also discussed in detail some of the key threats, due to which a startup can fail. He emphasized that a startup should examine the market and its costumers needs with care, and should watch out for its competitors. A key take away from his talks was that both, idea and team are very vital for the startup and the team should be 100% committed to startup. He was particularly very strict on hiring friends in the company, and also suggesting not being friendly with the employee.
Seed digital media:
The second presentation of the day was from @Jesse on digital marketing. His starting of presentation was really interesting, as he explained about the Mad Men era (probably in 1970’s). In that era it doesn’t matter what kind of marketing you did, everything was working fine. But nowadays there are so many choices to buy from.
He explained that recently the consumer market is shifting from B2C to C2C market. It is very important to know about what the customers’ desire from the company. His classification for the customer’s needs was quite interesting, as he summarized his results into 6 points;
Well in the last he explained about the customer lifecycle. But altogether marketing is all about knowing your customer, and then targeting it.
Speaker @Mikko Nurmi from LEADIn
Well it was quite an interesting talk, and one of the very relevant talks on user experience in smart spaces. The speaker started by explaining key concepts and their importance for customer provided QoS.
He explained the tools such as Persona’s, prototyping, usability, prototype testing etc. which can help to provide desired User experience and can improve the existing provided services and improve the service design of existing services.
If Mikko talked us about how to define the scope of the project, schedule for user driven activities, about the definition phase and design, the last presentation for today was about Open Innovation, presented by Jyri Hämäläinen from Nokia Corporation. Jyri gave us as example Demola to understand better co-creation with the best talents, then presented the scope for the Industry Alliance in terms of Benefits and opportunity. Finally, he introduced us the new big thing: Graphene Flagship as a credible starting point for new disruptive technologies in a wide range of fields.
The conclusion for today: If we do not fail often, then we did not try enough.