Get Ready! Let’s Practice!

A lot of great talks today! First Cormac Walsh from Avansera, with some nice insight from the start-up ecosystem, then Jesse Sandqvist with digital marketing, Mikko Nurmi with user experience and finally a concrete overview of the Open Innovation reality from Jyri Hämäläinen.

Yeah, a lot of great stuff, but no problem, starting your day with a groupselfie is a really good energy boost!!


Also a lot of work have been put into the presentation for tomorrow: the story is getting better and better (<3 Kyle), and now that we added the missing parts it seems perfect.. it is perfect! We have a wonderfully rendered prototype.. if somebody here is willing to share their 3D printer let us know!
Everything is there, so it is time to practice: because we are cool, don’t like to waste time and don’t believe in physics we decided that two Jasmin(?s) are better than one.


And by the way, don’t you think that ninjas and watermelons are a wonderful combination?


Team AQUA Day 3 #week2

Today was quite a busy day so far; we started with presentation from @Cormac Walsh who is an entrepreneur himself. The talk was very interesting as he shared some of his experience in founding new innovative startups and also discussed in detail some of the key threats, due to which a startup can fail. He emphasized that a startup should examine the market and its costumers needs with care, and should watch out for its competitors. A key take away from his talks was that both, idea and team are very vital for the startup and the team should be 100% committed to startup. He was particularly very strict on hiring friends in the company, and also suggesting not being friendly with the employee.

Seed digital media:

The second presentation of the day was from @Jesse on digital marketing. His starting of presentation was really interesting, as he explained about the Mad Men era (probably in 1970’s). In that era it doesn’t matter what kind of marketing you did, everything was working fine. But nowadays there are so many choices to buy from.

He explained that recently the consumer market is shifting from B2C to C2C market. It is very important to know about what the customers’ desire from the company. His classification for the customer’s needs was quite interesting, as he summarized his results into 6 points;

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Well in the last he explained about the customer lifecycle. But altogether marketing is all about knowing your customer, and then targeting it.

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Speaker @Mikko Nurmi from LEADIn

Well it was quite an interesting talk, and one of the very relevant talks on user experience in smart spaces. The speaker started by explaining key concepts and their importance for customer provided QoS.

He explained the tools such as Persona’s, prototyping, usability, prototype testing etc. which can help to provide desired User experience and can improve the existing provided services and improve the service design of existing services.


If Mikko talked us about how to define the scope of the project, schedule for user driven activities, about the definition phase and design, the last presentation for today was about Open Innovation, presented by Jyri Hämäläinen from Nokia Corporation. Jyri gave us as example Demola to understand better co-creation with the best talents, then presented the scope for the Industry Alliance in terms of Benefits and opportunity. Finally, he introduced us the new big thing: Graphene Flagship as a credible starting point for new disruptive technologies in a wide range of fields.

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The conclusion for today: If we do not fail often, then we did not try enough.

P i t c h i n g

For team SmartSix today was the most productive day so far. In the morning, we prepared for our first pitching and presented it. Being the first group to present, we did ok, but the suggestions and comments from the audience were very useful. We learned from the feedback that we should as always mainly focus on our value proposition, more particularly on our competitive advantage since we have many competitors for our business idea.

What makes our business idea unique and better than all the existing solutions is that we don’t burden the shopper with any kind of additional devices such as kinect, 3D body scanner, or multiple camera system. Our system works only on the end user’s web camera. Its fast and efficient since the algorithms we use give a robust solution. Through our virtually simulated fitting room, the shopper experience a realistic, fast and most importantly HIGH CONFIDENCE FITTING of the clothes he tries on through the plugin platform. Easy to use, realistic and immerse experience, and better fitting solutions give shoppers a relief from the many complains they encounter through the existing online shopping solutions. This in turn significantly reduces the high return rate of the retail shops, and their customers trust and rely on the online platform to purchase cloths from them. This strong value proposition is what today’s suggestions enabled us to focus on.

SmartSix. Intense discussions, coordination, and collaboration.......

SmartSix. Intense discussions, coordination, and collaboration…….

In the afternoon, we visited Nokia. Leo Kärkkäinen ( Member of Nokia CTO Technology Council and ex-workmate of Petri) quickly took us through its history. How it started, how it dominated 60% of the global sales, and how it dropped significantly to the current 4%. He also explained us what other directions and technology researches Nokia worked on after the fall of its mobile technology. In addition, he highlighted about focusing and diversifying cycles in innovation.

Mr Leo talking about focusing and diversifying cycles in innovation

Mr Leo talking about focusing and diversifying cycles in innovation

One of the cool things we saw in Nokia was the Psyduck created for young Pokémon trainers. Everyone was kinda existed about it, taking picture with it smiling!!!!

Nokia Psyduck

Nokia Psyduck

Overall, the day was full of energy, passion, team work and excitement about pushing forward our business idea. Now we are, more than anytime, clear about our business idea. And the more we know about it and the more we dig deep in to it, the more we fall in love with the idea and we can clearly see how it can transform online cloth shopping in to a new dimension.






Pitch Sessions!

Tuesday…or better Pitchday!

Today we had our first presentations and we had some additional time to prepare for it until 11. After the inspirational talk by Aape yesterday we really focused on the story, maybe too much. We made up a nice little story about Kyle and how he gets smarter after playing with Hypio (yeah, that’s our product’s name). The other teams and also Christian gave us useful feedback in order to improve the concept and the presentation itself! We had done a nice job with the story, but did not explain the product and competition in a good way. All presentations have been very nice, even if the only feedback that counts is the one coming from investors!

We spent the afternoon at Nokia, for the second and last case company visit. He tried to explain what was the development of Nokia, how they managed to decrease the presence in the phone market so much. Additionally he showed us other projects by Nokia, like the penguin robot.


AQUA #D2Week2

Well the day started with working on our first Pre-final presentation. In the morning we started to improve our slides for the presentation and later we presented our business idea.

The session was really interesting and beneficial, as it helped us to get the feedback and improve our slides more. It also gave us insights that what feature of our product RecipeSelector are more desirable and what features can be added more.

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Today in totality was scheduled to be a Group Work session, as the whole day we were given a lot of time to work on our Business Model, and polish our slides set.

Later in the evening we had a visit to Nokia. It was nice to know about what the people are doing there and what the future vision is for the company. Some insights were also presented that why Nokia Failed.

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Altogether the day was quite busy and fun, a lot of Group work, discussions and feedback.

First Presentations! + NOKIA

This morning we had the first practice run of our presentations ahead of the final presentations on Thursday. We spent time the evening before, finalising the presentation content, and finished tidying up the slides and practising before presenting straight after at 11h.


The presentations were really good for every team and the feedback was really valuable. Unfortunately we didn’t get feedback from Christian or Petri because we ran out of time. 😦 but lucky we grabbed them afterwards!


After a long lunch break, we worked on the project some more, the report, pitch deck and the BMC and then went to visit NOKIA in the same building upstairs.

The lecture was one of the most comfortable I’ve ever had since NOKIA has nice red chairs in there lecture room.


The products they produce in the research centre were particularly interesting… The wearable, flexible phones and the parenting/bird robots, Fascinating 😀


I must say, after the lecture we had about pitching yesterday, the slides of the NOKIA presentation were not good. I think our own presentations slides were much better haha.


Pitches, bitches!

After a long and rainy Monday, here we are again at the Open Innovation Space in Otaniemi.

We had till 11 a.m. to work with our group on the pitch, which should have started straight after. We were helped by Christian, who gave us important feedbacks both for the slides and the content.

Probably due to the storm that was raging outside (kiddin’), but the WiFi sucked so we had some unexpected problems while working on the GoogleDoc. But all in all we started the report and completed the first version of the presentation in time, surprising 🙂

A-moose group working hard to finalise the presentation

A-moose group working hard to finalise the presentation

The presentations were really cool, almost all the groups seemed to have learnt yesterday’s lesson by Aape Pohjavirta! Our group well behaved I would say, I was the improvised speaker but the slide themselves were clear and eye-catching. Thanks Aape 😀

Franz (myself) while pitching

Franz (myself) while pitching

At 3 p.m. we had a presentation by Leo Kärkkäinen, Member of Nokia CTO Technology Council and ex-workmate of Petri. He talked us about Nokia switch after the fall in mobile tech and showed us some cool technology researches. 

Leo talking about Nokia Research Centre

Leo talking about Nokia Research Centre

A Nokia psyduck created for young Pokémon trainers

A Nokia Psyduck created for young Pokémon trainers

Weekend between Finland and Estonia

After a long and intense week finally weekend had arrived!


The plan for Saturday was to visit Suomenlinna, which was very interesting. We had lunch all together and then walked around the island. We were very lucky to havenice and warm weather so we have also been able to lay under the sun and get a tan.IMG_6819 

For the evening we planned to discover something about the nightlife in Helsinki. 

On Sunday we booked the fair to Tallinn, as we many advised us to visit the city listed as a UNESCO World Heritage Site. We split in smaller groups and visited the city, walked around and spent a nice day.


We enjoyed the weekend a lot as we had the possibility to visit nice places and discover new things.

AQUA #D1Week2

Moi ! 🙂

We could not believe we are already in the second week…time is running so fast!

Today we had Project work time when we could finish the Business Canvas Model, but also we have started to work on the presentation because time is pressing us and we want to do the best job.


Today we had only 2 speakers, Thomas Novotny, a young entrepreneur who inspired us to think about understanding workplaces because “What’s measured improves” (Peter Drucker) and Aape Pohjavirta. Well, the final speaker showed us an atypical presentation about how to do a good presentation and especially, how to sustain in a remarkable way a good presentation. We think this is the most important part of one work which should be share to a certain audience, how to create stories for people . Aape succeed to touch every one of us with his voice, with his moving, his pantomime, his tone of voice, by asking us about us, about what our opinions are regarding some topics. Actually, he mentioned at the beginning of his speech he will teach us the adequate tools to be capable to make us important ourselves and how to create stories for people. So, suddenly, everyone paid attention! 😀

You should remember that you have ONLY and exactly what YOU see on the mirror, right NOW is the time and FEAR DOES NOT EXIST!

We have to improve and develop our culture in what concerning systems thinking model, design thinking, user-driven etc., because during the last presentation we noticed this lack of knowledge and this improvement will help us to understand the bigger change we introduce in the chain of the system innovation where we hope to play an important role.

One anytime available advice we get from Aape is to start the story with WHY, give 3 positive statements and then CALL for ACTION! (the way he taught how to create the WHY was so nice and interactive by give one example, and then put each of us to give an example; people always like to interact with the other person, to laugh, to talk about him/her needs; here is the hot point!)

Finally, you should keep on your mind the aim of a presentation is not to tell to the people what you are doing, the only one goal is to get what you want, because the crowd is for you and not the presentation for the crowd! 😉